Communications – NGO’s, Private, Business & Corporate

General Communications Services:

-Conception of company or organization communications strategies
-Search for donor funding, fund raising, organization of funding raising events and crowdfunding
-Research, drafting of documents and editing
-Creation of company profiles
-Writing for the web- drafting, editing, and compilation of information content for websites
-Setting up of Knowledge and Information Management Systems
-Project Management
-Capacity building and recruitment of consultants
-Marketing strategies
-Market research

Private, business, corporate and NGO’S

We offer the following:

Research*

To plan communication programs, carry out research into the attitudes and perceptions of the target audience. Commission surveys or contact members of the target audience to discuss their views. Monitor forums, social media sites, product review sites and the press to assess attitudes about the company and its competitors.

Advice*

Review the research, taking into account both positive and negative attitudes toward the company. Prepare reports for the management team and other marketing professionals with recommendations on building a more positive attitude. Set up media interviews with senior executives or encourage executives to comment on issues in the press. Prepare presentations and papers for executives who are speaking at conferences.

Press Relations, Crisis communication*

Provide the media with information about the company and its products.Prepare news releases when the company launches products or upgrades existing ones. Issue a release if the company wins a significant contract or improves its market position.
Write news releases about company changes, such as the appointment of senior executives, the latest financial results, a major capital investment program or a significant event such as a
merger or acquisition. Arrange news conferences to make important announcements and deal with inquiries from the media. If the company appoints a public relations consultancy to handle media relations, the SOW communications team meets with consultancy executives and briefs them on developments.

Publications, Media *

Writing marketing communications material, plan content and write copy for publications such as product brochures, sales leaflets, corporate brochures, annual reports for shareholders, newsletters and customer magazines. Write case studies and product guides for the sales force. Write content for website pages and scripts for presentations and videos. Gather information, work closely with colleagues such as product and marketing managers, designers and website managers. Confer with any external marketing agencies that the company appoints.

Social Media* CRM

NGOs are supposedly believed to be well-placed to succeed in the social media world. NGOs are working day in and out for the good of the world, they have so many stories to be shared. When people come across their work, they get inspired, and at times these people also join or support NGOs’ causes. Their activities are of great interest to a large number of people and they invoke considerable interest and commitment among their followers. Despite the appeal of their messages, why is it so difficult for most of the NGOs to reach out to a prospective audience? The answer could be any of the following challenges faced by the NGOs:

Staff shortage and…..
 Lack of Time
 Budget restraints
 Lack of training on new digital strategies and tactics
 Producing new engaging content
 Producing Enough Content
 Producing a Variety of Content
 Inability to Measure Content Effectiveness
 Lack of Integration across Marketing
 Proving ROI internally
 Inability to Collect Information from SMEs

NGO – DIGITAL BRIDGING

A digital strategy provides NGOs’ campaigns and projects with guidance and insight to ensure that all of their work is aligned with the overall goals of the organization. They benefit from focused
campaigns and tactics that achieve measurable results. The danger of not creating a comprehensive digital strategy is that NGOs will end up focusing simply on a myriad of tactics that are not directly aligned with the organizational goals. While there are a wide variety of goals which can be achieved using a good digital strategy, some most common goals might include:

 Increase donations and the cost per acquisition of each donor
 Increase membership and member retention
 Increase awareness and positive sentiment of an issue
 Increase volunteers and corporate and individual partners/sponsors
 Increase legislative activity around an issue