Teaching & Training

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SOW F2F Info Leaflet

SOW Communications in partnership with Red & Yellow School present this 10-week, online and face to face blended course in Digital Marketing. This course is designed to give you a holistic overview of digital marketing which you can implement straight away. Using your brand or the brand you work for, you will learn the Logic and Magic of Digital Marketing with highly practical assignments and a final research project pertaining to your business. All your assignments are marked on a weekly basis. Gain the skills you need to give you an edge in business and learn marketing and advertising in the digital world.

COURSE OUTLINE
Cost: $930
Course outcomes:

By the end of this course you should be able to:
• Create a digital marketing strategy for any business
• Understand the various tactics (CRM, online advertising, email marketing, and many more) you can use in your strategy
• Create objectives and craft a strategy to achieve them
• Measure your results and optimise your campaigns

Course outline:

The course consists of 8 modules, each with a highly practical assignment:
• Module 1: Thinking Strategically about Digital Marketing (1h30 weekly Face to Face module presentation)
• Module 2: Market Research and Content Strategy (1h30 weekly Face to Face module presentation)
• Module 3: Creating your Digital Assets (1h30 weekly Face to Face module presentation)
• Module 4: Managing Customer Relationships and Social Media (1h30 weekly Face to Face module presentation)
• Module 5: Search Engine Marketing (1h30 weekly Face to Face module presentation)
• Module 6: Online Advertising (1h30 weekly Face to Face module presentation)
• Module 7: Digital Direct Channels (1h30 weekly Face to Face module presentation)
• Module 8: Optimising your Digital Campaigns (1h30 weekly Face to Face module presentation)

USB-Ed, executive business development branch of the University of Stellenbosh, Cape Town, partners with and endorses the R&Y digital marketing course and deliver a business certificate.

CERTIFICATION:

• Certificate from the University of Stellenbosch (if you obtain 50% or more for the course, including
assignments, participation and research project)

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