Urban Fresh POP-RESTAURANT
URBAN FRESH DELI, a conceptual restaurant and delikatessen formerly located on Lilayi Road was inititally, started as a cooperative project to offer small-scale producers of jam, pickles, cakes and other food products a place to show and retail their produce. Over time, with the help of SOW COMMUNICATIONS’ social media marketing and brand management efforts, the brand became a popular destination for diners across Lusaka who enjoyed sampling the produce onsite.
Urban Fresh Deli then diversified its offering to POP – UP restaurants as well as READY MEALS (the retail branch of this offshoot is now known as URBAN FRESH FACTORIE). The brand continues to be closely managed by our offices with scope to franchise the concept in future months and years to come.
Diversification is key in any business. With our help, brands are able to align their reputation, branding and service offering with multiple goals in catering, retail and franchising. Over the last years, we have been able to assist brands with their growth and scope.
COMPLETE TOURISM & HOSPITALITY CONSULTING SERVICE
REMOTE FOOD CONSULTING
Food procurement and food consulting (with scope to re-design menus to alleviate ingredient costs & range for remote locations)
Eco-friendly packaging procurement ordering, shipping and delivery (ZERO environmental impact).
Catering to high end tourism clients in remote and challenging environments (with no electricity, limited water & no supermarkets). We are able to offer bespoke consulting services in food, menu planning, procurement & training.
SERVICES IN BRAND MANAGEMENT
· Data, insight, research (UX, UI, SEO, SMM, SMO, SEM)
· Extensive brand-building, content & communication, strategy-building
· Remote Management and business support services
· Professional development, training, coaching, food consulting
· Stakeholder acquisition and management (influencing, recruiting, retaining)
· Communication & PR strategy for tourism and hospitality, brand-building, team support & development
· E-commerce applications (channel management, search engine marketing, search velocity)
· Creating multi-lingual digital assets: content translation, websites, and multi-media marketing copy
· Social media marketing (Email, LinkedIn, Facebook, Twitter, Instagram)
HOSPITALITY MEDIA, PR & MANGEMENT
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CHANNEL MANAGEMENT & REPUTATION MANAGEMENT
· Data, insight, research (UX, UI, SEO, SMM, SMO, SEM)
· Extensive brand-building, content & communication, strategy-building
· Remote Management and business support services
· Professional development, training, coaching, food consulting
· Stakeholder acquisition and management (influencing, recruiting, retaining)
· Communication & PR strategy for tourism and hospitality, brand-building, team support & development
· E-commerce applications (channel management, search engine marketing, search velocity)
· Creating multi-lingual digital assets: content translation, websites, and multi-media marketing copy
· Social media marketing (Email, LinkedIn, Facebook, Twitter, Instagram)
TOURISM MARKETING
We are a marketing agency in Zambia with demonstrated hospitality background and expertise.
