A SOW Communications product
Most of the activity that wins business happens away from a screen — activations, roadshows, community events, field visits, trade stands, partner meetings. Traceline captures it at the point of contact and consolidates it with your digital results into one report per market. No CRM required.
From questionnaire to a live, tested market
Capture in either language, any currency
Standard schema every market reports against
No software fees, no per-seat charges, ever
The gap
Digital spend gets measured because the platforms measure it for you. Everything else arrives as a number in an email, weeks later, with no way to check it. Leadership ends up comparing a tracked channel against an anecdote — and quietly defunding the channel that actually converts.
What we hear
How it works
Three stages. The first one is live within ten working days and delivers value on its own.
Every market gets a printed QR code and a localised capture form in its own language and currency, pre-loaded with its products and team. A staff member scans, taps through nine fields and the record is filed — timestamped, attributed and impossible to lose.
Entries flow into one structure shared by every market. Local currency is converted, volumes are totalled, and a regional view shows leads, sales, products and sources side by side without anyone compiling a spreadsheet.
Traceline Connect pulls in the digital side — website analytics, paid social, email and web form enquiries — and validates campaign codes, so online and offline results finally sit in one comparable report with a weekly digest to each country lead.
In practice
Proven on live multi-market campaigns. The views below are illustrative of what a deployment produces.
Consolidated view — leads and sales by market, product and source, refreshed as entries arrive.
One scan at the point of contact through to a consolidated regional report.
Where it fits
If you already run Salesforce or HubSpot, you don't need Traceline — you need the field data getting into it, which is a different conversation we're happy to have.
Pricing
Scoped as a product, not an open-ended engagement. All fees in USD, exclusive of applicable withholding or value-added tax.
One market, standing up fast.
one-off · live in 10 working days
Three or more markets, one report.
one-off · foundation plus rollout
Online and offline in one report.
per market · group price on request
Monitoring, exchange-rate updates, new products and team members, dashboard adjustments across every live market. Invoiced monthly, 30 days notice either way.
Free, no obligation
Twelve questions about how your campaigns are measured today. We return a short written read on where your provenance breaks, what it is costing you in misattributed spend, and what it would take to close it — whether or not you work with us.
Prefer to talk first? Email diana@sowcommunications.com
Takes under a minute. We reply personally.
Questions
No. They scan a printed QR code with the phone camera they already carry and the capture form opens in the browser. There is no app to install, no login to remember and no device to issue.
Everything is captured into your own accounts, inside your organisation. You own the data outright and retain access whether or not our engagement continues. We include consent wording on every form and agree a retention period with you before launch, so the deployment stands up to scrutiny under GDPR and the national data-protection law of each market you operate in.
Capture needs a connection at the moment of submission. Where coverage is unreliable, we brief teams to record on the printed fallback sheet supplied with each QR pack and submit in batch once they are back in signal — the record keeps its original date, so the report stays accurate.
Yes, underneath. Markets and offices differ on tools, languages and currencies, and Traceline does not try to standardise any of that. It standardises the nine reporting fields only, which is what makes them comparable without forcing anyone onto a new system.
Because it does far less. Traceline answers one question — what did each campaign return, and where did it come from — and does not attempt pipeline management, quoting or servicing. There are no licences and no per-seat charges, so cost does not rise as more of your people use it.
Ten working days from a completed questionnaire, including the localised form, QR pack, tracker, end-to-end testing and a briefing for the market lead. Subsequent markets on an existing regional deployment go faster.
Start with the free traceability audit. If the answer is that you are already well covered, we will tell you that.
Request your free audit