The story
PROTENT Canvas Investments manufactures tents, tarpaulins and upholstery in Ndola, serving customers in mining, tourism and neighbouring markets. As demand grew, enquiries arrived through several channels while the same team also managed production.
SOW’s work brought those conversations into a connected customer journey. A website, WhatsApp Business, CRM and social channels fed a shared pipeline, supported by English and French product information and a quotation process with human review.
The case illustrates a practical approach to automation: make routine information easier to find, keep enquiries visible and give the team a clearer view of what needs attention. The aim is to support relationships and production capacity together as the business grows.
THE PRACTICAL LESSON
