IMPACT COMMUNICATION · SOW IMPACT STORIES
Show the change
behind the numbers.
Turn field information into clear stories, impact snapshots and communication that helps donors, partners and communities understand your work.
EVIDENCE WITH A HUMAN VOICE
Bring your information and your stories together.
Many organisations already collect useful information but struggle to turn it into consistent communication. SOW Impact Stories connects the field, the reporting process and the people who need to understand the results.
- Activities, results and field observations
- Photographs, quotes and consent records
- Progress snapshots and donor-facing updates
- Content for reports, social channels and stakeholder communication
CAPTURE · TRACK · SHARE
A practical flow from the field to the audience.
01
CAPTURE
Start with the field.
Structure how your team records activities, people reached, observations and supporting materials. Collection options are agreed around field conditions and your team’s tools.
02
TRACK
See what is changing.
Bring information into a useful view of progress, targets and gaps, so the team can identify what needs attention.
03
SHARE
Make the evidence clear.
Turn verified information into impact snapshots, human stories and suggested content for donors, partners and communities.
WHAT THE COMMUNICATION CAN INCLUDE
Useful outputs for different audiences.
Impact snapshots
Concise visual summaries that help a reader understand activities, results and the context behind them.
Human stories
Clear narratives supported by consented quotes, photographs and evidence from the field.
Reporting & content
Donor updates, report content and suggested posts adapted to the channels your organisation uses.
CHOOSE THE RIGHT SUPPORT
Build the method, or build your team's capability.
Voice & Structure Intensive
Consulting that combines your core impact narrative with practical evidence and reporting systems.
Impact Communication Lab
A four-week group programme to define, tell, evidence and share your impact.
Traceline
A separate SOW product for capturing campaign activity and consolidating results across markets.
LET’S START A CONVERSATION
Make your next impact update clearer.
Tell us what your organisation is working on, what is getting in the way and the support your team needs.
YOUR POINT OF CONTACT
Talk to Diana.
Working across Africa and Europe in English, French, German and Spanish.