BLOG & NEWS · SOW COMMUNICATIONS
Ideas in practice.
Stories from the field.
Client stories, field notes and practical perspectives on communication, digital systems and sustainable development.
FROM THE SOW JOURNAL
Client stories, news and field notes.
Client stories, field notes and perspectives from Diana’s LinkedIn journal and the SOW Communications website archive.
FEATURED · CLIENT STORY
How PROTENT Canvas Investments connected its website, WhatsApp and sales follow-up to support a growing Zambian manufacturing business.
SYSTEMS & AUTOMATION
Lessons from connecting online and offline lead information across seven insurance markets, using tools the teams already had.
STRATEGY & TRANSFORMATION
Why an established institution’s next step can begin with listening, clearer procedures and stronger everyday systems.
PARTNERSHIP NEWS
SOW and The Furrer Foundation are working with Mpanshya Camp & Trails on tourism, conservation and local opportunity.
TRAINING & CAPACITY BUILDING
A reflection on proposal-writing training in Malawi, where practical funding tools meet the lived reality of financial inclusion.
FIELD NOTES
Field observations from Malawi on farming, training and circular value chains that connect resilience with practical economic opportunity.
PERSPECTIVES
Most organisations don’t have a communication problem. They have a structure…
SERVICES
The power of storytelling in bringing faces, voices, and impact to life is to recognize that every project has a story (or a back story) —of people, struggles, hope, and…
FROM READING TO PRACTICE
Connect the ideas with support for your organisation.
Communication strategy
Clarify positioning, audiences, messages and channel priorities.
Impact communication
Connect evidence and human stories with more useful updates and reporting.
Practical systems
Organise enquiry handling, follow-ups and reporting around your team’s tools.
LET’S START A CONVERSATION
Turn an idea into a practical next step.
Tell us what your organisation is working on, what is getting in the way and the support your team needs.
YOUR POINT OF CONTACT
Talk to Diana.
Working across Africa and Europe in English, French, German and Spanish.