AFRICA & EUROPE · SINCE 2015

STRATEGY & TRANSFORMATION · 23 October 2026

When Systems Need to Catch Up with the Brand

A respected name is strongest when the everyday experience behind it keeps pace.
Diana Rieck (Parker) · SOW Communications

The story

Diana’s work with ZAMCOM began by listening across the institution. Leadership, staff, lecturers and students contributed through interviews, surveys and guided discussions, helping reveal the causes behind familiar operational symptoms.

The resulting direction connected digital systems with procedures, responsibilities and data-protection considerations. The article describes the planning and discovery phase, with implementation still ahead at the time of publication.

Its central lesson is practical: lasting change needs the people closest to the work to help shape it. A clearer picture of the current experience gives an institution a stronger basis for decisions, team ownership and a realistic route to implementation.

THE PRACTICAL LESSON

Begin with people’s experience, then connect the findings to decisions and practical working habits.
A concise website edition of Diana’s original LinkedIn post. Follow the source link for the full account.

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What could clearer communication make possible?

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YOUR POINT OF CONTACT

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Tell us what you’re working on, where communication gets stuck and what you want to change.
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