Media- Buying and Strategic Consulting for Business
For corporations and business clients, we plan campaigns using demographic research and prior analytical target evidence to allocate budget, time, and placement as well as content to the correct audiences using growth marketing principles.
We are able to model expected conversion rates to leverage paid online advertising campaigns for profit. If these campaigns occur offline we use qualitative and quantitative data as well as field research to report on results.
We work with all levels of seniority from CEO, CFO, and MARCOM executives to plan and build relevant campaigns. We prioritize team building, research, and knowledge transfer to achieve campaign narratives that resonate with, as well as compel target audiences, to deliver on goals and objectives.
Media Buying – Out of Home Advertising
We have formed relationships with various service providers in Zambia since our inception in 2015. We identify the best service and service provider as well as advise our clients accordingly.
We believe in value for money therefore, we are able to negotiate the best price for our clients and aspire to make this a seemingly easy process for all our clients.
Digital
Display Ads SEO PPC
Radio
National Network FM
Newspaper & Magazine Publication
Radio
National Network Satellite TV
Direct Project Work – Social Enterprises
We work with a broad range of people in varied sectors and levels of competencies and take pride in in the knowledge that we are always supportive, helpful, and cooperative with colleagues, community leaders, and internal teams of almost every description.
Working and succeeding with people who are under pressure to deliver, finance, or self-fund projects which they hold to heart gives us a sense of purpose and job satisfaction. When we drive a complex, potentially costly, or highly variable project, it is our foremost priority to compel funders to support the project to the finish line with a mix of calculated optimism, hard evidence, or reiteration of impact modeling.
Originally published on SOW Communications. The original article is preserved in this archive edition.
