”Sowing the seeds”
Our digital marketing director and company founder specialized in digital analytics with Quirk eMarketing. The first of its kind in Africa, QUIRK EMarketing was the first Google Analytics Authorised Consultant (GAAC) on the continent.
Having borne witness to the growth of telecommunications tools, and the subsequent media and technology convergence in Malawi, Zambia and South Africa over two decades, and the phenomenal opportunities the ever-increasing internet penetration rates presented, in 2012, whilst relocating to Zambia, it occurred to her that the knowledge acquired at QUIRK would be of great use in an online learning environment designed for the Zambian market.
In 2015, SOW COMMUNICATIONS became an accredited Digital Marketing Instructor school for the Red and Yellow School of Business who had, by then, acquired QUIRK E-marketing.
We became the first accredited school outside of South Africa to deliver USB-Ed (University of Stellenbosch Executive Development) endorsed digital marketing certification courses (NQF Level 6) in Zambia.
The face-to-face hybrid certification course which Red and Yellow and SOW Communications jointly developed qualified upwards of 50 professionals in the course of the next 3 years. Delegates in varied sectors, such as financial institutions, tertiary education colleges, and private or governmental agencies formed part of the adult student-pool.
This led to further incentives to improve digital literacy and build capacity in digital marketing principles . SOW COMMUNICATIONS began to recruit personnel in the field of creative design, brand-building and user-experience. Together, we began building business-centric blueprints for digital transformation strategies for companies and causes.
Originally published on SOW Communications. The original article is preserved in this archive edition.
